The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as a leader in providing period care for all.

The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as a leader in providing period care for all.

The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as a leader in providing period care
for all.

The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as
a leader in providing period care for all.